Articles by Brian Roche:

The Covid Compendium

This fascinating compendium, curated by The World Federation of Advertisers and shared locally by the Association of Advertisers in Ireland, shows the variety of approaches that Global marketers and brands are implementing in response to the current Covid-19 pandemic. Focusing on the 6 Ps of marketing (People, Promotion, Product, Price, Place and Partners) it features […]

Life behind the lens.

Lidl Video Shoot:Ever watch a video and wonder what the people speaking into the camera are looking at? Are there an army of producers, camera men, sound engineers, make up artists and directors staring back at them? Is there every move being watched, every word scrutinised, every hand gesture and act of body language contrived? […]

Liffey Valley Shopping Centre WIN!

Owens DDB has been retained as lead Creative Agency for Liffey Valley Shopping Centre on a three year basis. “We were very impressed with the strategic and creative thinking Owens DDB delivered. In a competitive pitch they demonstrated knowledge and thinking that underlined their deep understanding of our business, making them the first choice against some […]