KBC Bank – Deposits & Mortgages
When KBC Bank employed us to work on their first major communications campaign we were excited. A bank in Ireland that wasn't overcome by debt and was actually looking to expand business signaled a rare opportunity. The key to promoting the brand lay in its operational philosophy for the last 35 years - everything KBC Bank Ireland does is governed by sense. That is why they were able to promote at a time when their competitors were cutting back. All we had to do was communicate the power of sense - it’s a pretty powerful message when so many others had lost their own sense!
