Neutrogena – Multi Defence
Multi Defence is the latest innovative moisturiser from Neutrogena offering protection against the 5 main causes of skin damage - Wind, Sun, Heat, Cold & Pollution. To compliment the international Press & TV, we developed an extensive Outdoor & Digital campaign. We created T-sides, City Impacts, Metropoles & Luas posters along with branded Eco Cabs to reach consumers when they are experiencing the impact of the environment on their skin. This was also accompanied by a clever & engaging digital campaign. Live action footage was used to create a game where an unsuspecting girl is subjected to the elements by the user.
