Skoda – Letter to Government
Skoda's open letter to the newly elected Government boldly suggested that they 'make a real impact' in their first 100 days in office by replacing the extravagant Government Fleet with the 'more environmentally friendly & better value' Skoda Superb. It was estimated the saving would be €0.5 million. Skoda also offered five Superb cars for a free, three-month trial - an offer Minister for Transport, Leo Varadkar took up. The ad got mentions on Joe Duffy (Radio 1), George Hook (Newstalk) & Twitter. Then, less than a week after the letter ran, the Irish Government announced their decision to abolish the Ministerial Fleet.
