Owens DDB gives the London-based Institute of Food Science and Technology (IFST) a comprehensive re-brand for it’s golden jubilee.
The project design team at Owens DDB were proud to have been chosen by the IFST, in it’s Jubilee year, to deliver a new brand that is reflective of the cutting-edge scientific research, publishing and training activities undertaken for its members.
The full roll out of the new IFST identity culminated in the launch of a brand new website featuring an online publishing platform for scientific periodicals and a hub for the provision of CPD training and related resources.
Owens DDB provided a completely refreshed brand identity encompassing the following core and collateral items:
Owens DDB were new to us but, following them winning the formal tender process, they very quickly demonstrated their capability to really understand our organisation and needs. The concept of our organisation and its positioning in the food sector are not that easy to portray. But Gavin and his team did a really good job in the early stages, pulling together the main drivers and influences for our organisation and translating that into a very fresh portrayal of our brand.
are the UK’s leading professional body for those involved in all aspects of food science and technology. An internationally respected independent membership body, supporting food professionals through knowledge sharing and professional recognition.
European food scientists.
jubilee celebration.
tasty new brand identity for the IFST.
