Combining premium journalism with premium sound, this campaign for The Irish Times and JBL exceeded expectations, generating significantly more subscriptions than anticipated. Built on the theme of ‘An Offer You’ll Want To Listen To’, the partnership emphasised JBL speakers’ powerful sound, its ability to enhance podcast listening experiences, and the quality reportage and analysis that consumers expect from The Irish Times.
Podcasts continue to reshape the media landscape and The Irish Times needed a refreshed visual identity to reflect its increasingly diverse suite of audio content. Working closely with their internal design team, we developed a comprehensive visual identity system that highlighted each podcast’s unique character while ensuring a consistent design approach across the entire lineup.
It’s not often you encounter a proposition as compelling as a subscription that offers the great content of both The Irish Times and The New York Times. Our brief was to generate something smart, attention grabbing and effective. With ‘Take a bigger bite’ we managed to hit all three.
The Irish Times was a news organisation that the nation turned to during the Covid-19 pandemic. A combination of uncertainty and the restrictions of lockdown meant that all of us found ourselves living our lives at home. One consequence was that people found themselves returning to old habits and home delivery subscriptions. With the return to ‘normality’ our challenge was to re-ignite interest in this service.