As one of our key clients, CUPRA consistently pushes boundaries. Since 2024, the On The Pulse DJ Competition has celebrated emerging electronic music talent in Ireland, rewarding one lucky winner with a set at the Beyond The Pale Music & Arts Festival. Ahead of the event, we crafted an engaging social, DOOH, and display campaign to amplify the brand’s presence, connecting with audiences through strategic partnerships with Four Four and District Magazine.
By bringing the CUPRA Pulse Stage at Beyond The Pale to life, we cultivated a vibrant atmosphere that aligned with CUPRA’s disruptive spirit and commitment to fostering new musical talent, securing ourselves a nomination at the 2025 Irish Sponsorship Awards in the process.
As part of DCC, Certa Ireland provides a variety of progressive residential and commercial energy products. We were delighted to support their summer HVO campaign by delivering a comprehensive suite of advertising solutions, including engaging social content, strategic radio advertising, and targeted digital display ads to maximise the campaign’s reach and impact. To further drive audience engagement, we also launched the ‘Where’s Aodhan?’ social competition, which rewarded one lucky winner with an weekend getaway at the Fota Island Resort.
Over the past six years, Owens DDB has energised Lidl Ireland’s CSR and community initiatives with a series of dynamic online activations. Lidl Steps champions sustainability with initiatives like food waste reduction and solar panels installation across their stores. The Lidl Farm offers school children insights into sustainable agriculture, while the Lidl Green Fund empowers communities to implement eco-friendly projects. Finally, Lidl Serious Support/One Good Club promotes youth mental health and community well-being through strategic partnerships with Jigsaw and the LGFA.
These activations underscore Lidl’s commitment to driving positive change across Ireland and we’re proud to support them on their journey.
As the dedicated creative agency for 20Fifty Partners, we’re proud to have delivered multiple digital, radio, and print campaigns supporting their mission of fostering industry-focused sustainability and resilience.
Skillnet’s Sustainable Leadership Programme saw us travel the length and breadth of the country to interview industry leaders in sustainability, and this summer we designed and launched their brand new website, serving as a central hub for 20 Fifty Partners programmes and initiatives.
For almost a decade, Owens DDB has been the dedicated creative agency for Liffey Valley, playing a pivotal role in redefining it as not just a shopping centre but an experience destination. With over 80 stores, 20 restaurants, and a 14-screen cinema, our strategic brand positioning emphasises Liffey Valley as a place for memorable experiences, seamlessly blending retail, dining, and entertainment.
To date, our social strategy has achieved a 378% increase in overall social media engagement, with the brand’s Instagram following growing by 115%. Within the first year, Liffey Valley ranked first among shopping centres in social reach and engagement, while the brand’s social media reach expanded exponentially, from an average of 2.2 million in 2021 to an incredible 9.3 million in 2024. These statistics underscore not just the success of our campaigns but the vibrant community that we’ve helped build around Liffey Valley.