As one of our key clients, CUPRA consistently pushes boundaries. Since 2024, the On The Pulse DJ Competition has celebrated emerging electronic music talent in Ireland, rewarding one lucky winner with a set at the Beyond The Pale Music & Arts Festival. Ahead of the event, we crafted an engaging social, DOOH, and display campaign to amplify the brand’s presence, connecting with audiences through strategic partnerships with Four Four and District Magazine.
By bringing the CUPRA Pulse Stage at Beyond The Pale to life, we cultivated a vibrant atmosphere that aligned with CUPRA’s disruptive spirit and commitment to fostering new musical talent, securing ourselves a nomination at the 2025 Irish Sponsorship Awards in the process.
Over the past six years, Owens DDB has energised Lidl Ireland’s CSR and community initiatives with a series of dynamic online activations. Lidl Steps champions sustainability with initiatives like food waste reduction and solar panels installation across their stores. The Lidl Farm offers school children insights into sustainable agriculture, while the Lidl Green Fund empowers communities to implement eco-friendly projects. Finally, Lidl Serious Support/One Good Club promotes youth mental health and community well-being through strategic partnerships with Jigsaw and the LGFA.
These activations underscore Lidl’s commitment to driving positive change across Ireland and we’re proud to support them on their journey.
Podcasts continue to reshape the media landscape and The Irish Times needed a refreshed visual identity to reflect its increasingly diverse suite of audio content. Working closely with their internal design team, we developed a comprehensive visual identity system that highlighted each podcast’s unique character while ensuring a consistent design approach across the entire lineup.
Presenting the worlds’ only national food and drink sustainability programme.
Owens DDB has helped position Origin Green as a North Star for Irish food producers and brands on a global stage. We’ve evolved Bord Bia brand guidelines to generate a distinct family of guidance documentation, and video assets helping to simplify member implementation across key elements of their sustainability journey.