Since 2019, Owens DDB has proudly served as the dedicated creative agency for John Paul Construction, one of Ireland’s foremost specialists in construction, infrastructure, and fit-out. Throughout this partnership, we have collaborated closely with them to deliver a diverse array of creative campaigns, encompassing OOH, digital, and social media initiatives. We also spearheaded a comprehensive overhaul of John Paul Construction’s brand and identity, ensuring that their presence remains dynamic and relevant in the ever-changing construction industry.
Over the past six years, Owens DDB has energised Lidl Ireland’s CSR and community initiatives with a series of dynamic online activations. Lidl Steps champions sustainability with initiatives like food waste reduction and solar panels installation across their stores. The Lidl Farm offers school children insights into sustainable agriculture, while the Lidl Green Fund empowers communities to implement eco-friendly projects. Finally, Lidl Serious Support/One Good Club promotes youth mental health and community well-being through strategic partnerships with Jigsaw and the LGFA.
These activations underscore Lidl’s commitment to driving positive change across Ireland and we’re proud to support them on their journey.
As the dedicated creative agency for 20Fifty Partners, we’re proud to have delivered multiple digital, radio, and print campaigns supporting their mission of fostering industry-focused sustainability and resilience.
Skillnet’s Sustainable Leadership Programme saw us travel the length and breadth of the country to interview industry leaders in sustainability, and this summer we designed and launched their brand new website, serving as a central hub for 20 Fifty Partners programmes and initiatives.
For almost a decade, Owens DDB has been the dedicated creative agency for Liffey Valley, playing a pivotal role in redefining it as not just a shopping centre but an experience destination. With over 80 stores, 20 restaurants, and a 14-screen cinema, our strategic brand positioning emphasises Liffey Valley as a place for memorable experiences, seamlessly blending retail, dining, and entertainment.
To date, our social strategy has achieved a 378% increase in overall social media engagement, with the brand’s Instagram following growing by 115%. Within the first year, Liffey Valley ranked first among shopping centres in social reach and engagement, while the brand’s social media reach expanded exponentially, from an average of 2.2 million in 2021 to an incredible 9.3 million in 2024. These statistics underscore not just the success of our campaigns but the vibrant community that we’ve helped build around Liffey Valley.