Over the past six years, Owens DDB has energised Lidl Ireland’s CSR and community initiatives with a series of dynamic online activations. Lidl Steps champions sustainability with initiatives like food waste reduction and solar panels installation across their stores. The Lidl Farm offers school children insights into sustainable agriculture, while the Lidl Green Fund empowers communities to implement eco-friendly projects. Finally, Lidl Serious Support/One Good Club promotes youth mental health and community well-being through strategic partnerships with Jigsaw and the LGFA.
These activations underscore Lidl’s commitment to driving positive change across Ireland and we’re proud to support them on their journey.