Over the past six years, Owens DDB has energised Lidl Ireland’s CSR and community initiatives with a series of dynamic online activations. Lidl Steps champions sustainability with initiatives like food waste reduction and solar panels installation across their stores. The Lidl Farm offers school children insights into sustainable agriculture, while the Lidl Green Fund empowers communities to implement eco-friendly projects. Finally, Lidl Serious Support/One Good Club promotes youth mental health and community well-being through strategic partnerships with Jigsaw and the LGFA.
These activations underscore Lidl’s commitment to driving positive change across Ireland and we’re proud to support them on their journey.
Since 2019, we’ve partnered with Lidl Ireland to produce their annual GRI report, highlighting Lidl’s commitment to environmental and social responsibility. The report emphasises key achievements, such as reductions in food waste, increased use of recyclable packaging, and support for local suppliers. Our work with Lidl extends to a number of other initiatives as well, including One Good Club, Serious Support, and the Lidl Farm, reinforcing Lidl’s position as Ireland’s market leader in sustainability and social responsibility.