As one of our key clients, CUPRA consistently pushes boundaries. Since 2024, the On The Pulse DJ Competition has celebrated emerging electronic music talent in Ireland, rewarding one lucky winner with a set at the Beyond The Pale Music & Arts Festival. Ahead of the event, we crafted an engaging social, DOOH, and display campaign to amplify the brand’s presence, connecting with audiences through strategic partnerships with Four Four and District Magazine.
By bringing the CUPRA Pulse Stage at Beyond The Pale to life, we cultivated a vibrant atmosphere that aligned with CUPRA’s disruptive spirit and commitment to fostering new musical talent, securing ourselves a nomination at the 2025 Irish Sponsorship Awards in the process.
Since 2019, Owens DDB has proudly served as the dedicated creative agency for John Paul Construction, one of Ireland’s foremost specialists in construction, infrastructure, and fit-out. Throughout this partnership, we have collaborated closely with them to deliver a diverse array of creative campaigns, encompassing OOH, digital, and social media initiatives. We also spearheaded a comprehensive overhaul of John Paul Construction’s brand and identity, ensuring that their presence remains dynamic and relevant in the ever-changing construction industry.
As part of DCC, Certa Ireland provides a variety of progressive residential and commercial energy products. We were delighted to support their summer HVO campaign by delivering a comprehensive suite of advertising solutions, including engaging social content, strategic radio advertising, and targeted digital display ads to maximise the campaign’s reach and impact. To further drive audience engagement, we also launched the ‘Where’s Aodhan?’ social competition, which rewarded one lucky winner with an weekend getaway at the Fota Island Resort.
Combining premium journalism with premium sound, this campaign for The Irish Times and JBL exceeded expectations, generating significantly more subscriptions than anticipated. Built on the theme of ‘An Offer You’ll Want To Listen To’, the partnership emphasised JBL speakers’ powerful sound, its ability to enhance podcast listening experiences, and the quality reportage and analysis that consumers expect from The Irish Times.
Podcasts continue to reshape the media landscape and The Irish Times needed a refreshed visual identity to reflect its increasingly diverse suite of audio content. Working closely with their internal design team, we developed a comprehensive visual identity system that highlighted each podcast’s unique character while ensuring a consistent design approach across the entire lineup.
As the dedicated creative agency for 20Fifty Partners, we’re proud to have delivered multiple digital, radio, and print campaigns supporting their mission of fostering industry-focused sustainability and resilience.
Skillnet’s Sustainable Leadership Programme saw us travel the length and breadth of the country to interview industry leaders in sustainability, and this summer we designed and launched their brand new website, serving as a central hub for 20 Fifty Partners programmes and initiatives.
Following our successful pitch win in 2024, we were thrilled to develop the ‘Find Your Edge’ campaign for CERTA Ireland, celebrating the Irish Women’s Cricket Team’s precision and dedication.
Directed by rising talent Eilís Doherty and produced in collaboration with Tiny Ark, the campaign spans VOD, OOH, and digital, showcasing the team’s high performance while aligning with CERTA’s commitment to cleaner, greener energy solutions.
We also worked with CERTA to support their summer HVO campaign with a suite of social content, radio advertising, and digital display while our ‘Where’s Aodhan?’ social competition rewarded one lucky winner with a weekend getaway at Fota Island Resort.
As consumer awareness around the environmental impact of our food choices continues to grow, we were excited to work with PlantIt Food Company, a family-owned Irish business that champions plant-based eating. With a focus on taste and sustainability, we crafted a campaign that spans OOH, digital, and social, highlighting PlantIt’s delicious offerings and their commitment to making sustainable food choices accessible to all.
For almost a decade, Owens DDB has been the dedicated creative agency for Liffey Valley, playing a pivotal role in redefining it as not just a shopping centre but an experience destination. With over 80 stores, 20 restaurants, and a 14-screen cinema, our strategic brand positioning emphasises Liffey Valley as a place for memorable experiences, seamlessly blending retail, dining, and entertainment.
To date, our social strategy has achieved a 378% increase in overall social media engagement, with the brand’s Instagram following growing by 115%. Within the first year, Liffey Valley ranked first among shopping centres in social reach and engagement, while the brand’s social media reach expanded exponentially, from an average of 2.2 million in 2021 to an incredible 9.3 million in 2024. These statistics underscore not just the success of our campaigns but the vibrant community that we’ve helped build around Liffey Valley.
It’s not often you encounter a proposition as compelling as a subscription that offers the great content of both The Irish Times and The New York Times. Our brief was to generate something smart, attention grabbing and effective. With ‘Take a bigger bite’ we managed to hit all three.
The Irish Times was a news organisation that the nation turned to during the Covid-19 pandemic. A combination of uncertainty and the restrictions of lockdown meant that all of us found ourselves living our lives at home. One consequence was that people found themselves returning to old habits and home delivery subscriptions. With the return to ‘normality’ our challenge was to re-ignite interest in this service.