As one of our key clients, CUPRA consistently pushes boundaries. Since 2024, the On The Pulse DJ Competition has celebrated emerging electronic music talent in Ireland, rewarding one lucky winner with a set at the Beyond The Pale Music & Arts Festival. Ahead of the event, we crafted an engaging social, DOOH, and display campaign to amplify the brand’s presence, connecting with audiences through strategic partnerships with Four Four and District Magazine.
By bringing the CUPRA Pulse Stage at Beyond The Pale to life, we cultivated a vibrant atmosphere that aligned with CUPRA’s disruptive spirit and commitment to fostering new musical talent, securing ourselves a nomination at the 2025 Irish Sponsorship Awards in the process.
Since 2019, Owens DDB has proudly served as the dedicated creative agency for John Paul Construction, one of Ireland’s foremost specialists in construction, infrastructure, and fit-out. Throughout this partnership, we have collaborated closely with them to deliver a diverse array of creative campaigns, encompassing OOH, digital, and social media initiatives. We also spearheaded a comprehensive overhaul of John Paul Construction’s brand and identity, ensuring that their presence remains dynamic and relevant in the ever-changing construction industry.
Over the past six years, Owens DDB has energised Lidl Ireland’s CSR and community initiatives with a series of dynamic online activations. Lidl Steps champions sustainability with initiatives like food waste reduction and solar panels installation across their stores. The Lidl Farm offers school children insights into sustainable agriculture, while the Lidl Green Fund empowers communities to implement eco-friendly projects. Finally, Lidl Serious Support/One Good Club promotes youth mental health and community well-being through strategic partnerships with Jigsaw and the LGFA.
These activations underscore Lidl’s commitment to driving positive change across Ireland and we’re proud to support them on their journey.
Since 2019, we’ve partnered with Lidl Ireland to produce their annual GRI report, highlighting Lidl’s commitment to environmental and social responsibility. The report emphasises key achievements, such as reductions in food waste, increased use of recyclable packaging, and support for local suppliers. Our work with Lidl extends to a number of other initiatives as well, including One Good Club, Serious Support, and the Lidl Farm, reinforcing Lidl’s position as Ireland’s market leader in sustainability and social responsibility.
Podcasts continue to reshape the media landscape and The Irish Times needed a refreshed visual identity to reflect its increasingly diverse suite of audio content. Working closely with their internal design team, we developed a comprehensive visual identity system that highlighted each podcast’s unique character while ensuring a consistent design approach across the entire lineup.
As the dedicated creative agency for 20Fifty Partners, we’re proud to have delivered multiple digital, radio, and print campaigns supporting their mission of fostering industry-focused sustainability and resilience.
Skillnet’s Sustainable Leadership Programme saw us travel the length and breadth of the country to interview industry leaders in sustainability, and this summer we designed and launched their brand new website, serving as a central hub for 20 Fifty Partners programmes and initiatives.
Since we started working with John Paul Construction we have seen them enjoy incredible growth. It was therefore a fascinating project to be involved in marking their 75th Anniversary. We generated video content, advertising and social posts but our proudest achievement was a commemorative book, authored by Frank Dillon, which we created as a legacy for the staff, clients and suppliers of John Paul Construction.
Irish Rugby has seen extraordinary growth in recent years, and our partnership with the IRFU has gone from strength to strength. We were honoured to contribute to the design and development of both their five-year Strategic Plan and their strategy document for Women & Girls’ Rugby. This initiative underscores the IRFU’s commitment to fostering inclusivity and ensuring that the sport continues to thrive and inspire the next generation of athletes.