As one of our key clients, CUPRA consistently pushes boundaries. Since 2024, the On The Pulse DJ Competition has celebrated emerging electronic music talent in Ireland, rewarding one lucky winner with a set at the Beyond The Pale Music & Arts Festival. Ahead of the event, we crafted an engaging social, DOOH, and display campaign to amplify the brand’s presence, connecting with audiences through strategic partnerships with Four Four and District Magazine.
By bringing the CUPRA Pulse Stage at Beyond The Pale to life, we cultivated a vibrant atmosphere that aligned with CUPRA’s disruptive spirit and commitment to fostering new musical talent, securing ourselves a nomination at the 2025 Irish Sponsorship Awards in the process.
Since 2019, Owens DDB has proudly served as the dedicated creative agency for John Paul Construction, one of Ireland’s foremost specialists in construction, infrastructure, and fit-out. Throughout this partnership, we have collaborated closely with them to deliver a diverse array of creative campaigns, encompassing OOH, digital, and social media initiatives. We also spearheaded a comprehensive overhaul of John Paul Construction’s brand and identity, ensuring that their presence remains dynamic and relevant in the ever-changing construction industry.
Since 2019, we’ve partnered with Lidl Ireland to produce their annual GRI report, highlighting Lidl’s commitment to environmental and social responsibility. The report emphasises key achievements, such as reductions in food waste, increased use of recyclable packaging, and support for local suppliers. Our work with Lidl extends to a number of other initiatives as well, including One Good Club, Serious Support, and the Lidl Farm, reinforcing Lidl’s position as Ireland’s market leader in sustainability and social responsibility.
Combining premium journalism with premium sound, this campaign for The Irish Times and JBL exceeded expectations, generating significantly more subscriptions than anticipated. Built on the theme of ‘An Offer You’ll Want To Listen To’, the partnership emphasised JBL speakers’ powerful sound, its ability to enhance podcast listening experiences, and the quality reportage and analysis that consumers expect from The Irish Times.
As the dedicated creative agency for 20Fifty Partners, we’re proud to have delivered multiple digital, radio, and print campaigns supporting their mission of fostering industry-focused sustainability and resilience.
Skillnet’s Sustainable Leadership Programme saw us travel the length and breadth of the country to interview industry leaders in sustainability, and this summer we designed and launched their brand new website, serving as a central hub for 20 Fifty Partners programmes and initiatives.
John Paul Construction is intent on becoming an industry leader in sustainability. Its first published Sustainability report was designed to highlight how it intends to reach its goals and where the opportunities lie – we’re confident they will meet their ambition.
Since we started working with John Paul Construction we have seen them enjoy incredible growth. It was therefore a fascinating project to be involved in marking their 75th Anniversary. We generated video content, advertising and social posts but our proudest achievement was a commemorative book, authored by Frank Dillon, which we created as a legacy for the staff, clients and suppliers of John Paul Construction.
For almost a decade, Owens DDB has been the dedicated creative agency for Liffey Valley, playing a pivotal role in redefining it as not just a shopping centre but an experience destination. With over 80 stores, 20 restaurants, and a 14-screen cinema, our strategic brand positioning emphasises Liffey Valley as a place for memorable experiences, seamlessly blending retail, dining, and entertainment.
To date, our social strategy has achieved a 378% increase in overall social media engagement, with the brand’s Instagram following growing by 115%. Within the first year, Liffey Valley ranked first among shopping centres in social reach and engagement, while the brand’s social media reach expanded exponentially, from an average of 2.2 million in 2021 to an incredible 9.3 million in 2024. These statistics underscore not just the success of our campaigns but the vibrant community that we’ve helped build around Liffey Valley.
It’s not often you encounter a proposition as compelling as a subscription that offers the great content of both The Irish Times and The New York Times. Our brief was to generate something smart, attention grabbing and effective. With ‘Take a bigger bite’ we managed to hit all three.
The Irish Times was a news organisation that the nation turned to during the Covid-19 pandemic. A combination of uncertainty and the restrictions of lockdown meant that all of us found ourselves living our lives at home. One consequence was that people found themselves returning to old habits and home delivery subscriptions. With the return to ‘normality’ our challenge was to re-ignite interest in this service.