2 Iconic Brands. 1 Great Campaign.

The Irish Times continues to attract subscribers to its online presence – this campaign was designed to maintain that momentum. A partnership deal had been negotiated with another iconic brand, National Geographic, where a new premium digital subscriber would also enjoy full digital access to that publication.

Our challenge was to create a campaign that would bring the best of both brands to life. Employing National Geographic’s yellow border and its own photography we came up with a creative idea that could work across all channels.