New DrinkAware. New Identity. New Website.
Recently DrinkAware changed their strategy, governance and structure. This meant a new brand identity, new messaging and in turn a new website.
Owens DDB were tasked with redesigning their website from the ground up. With over 80% of visitors accessing the site through mobile or tablet, it was imperative that we design from a mobile-first perspective (the previous incarnation of the website wasn’t optimised whatsoever for mobile).
We started out by mapping the current website structure and then analysing which areas needed to stay and which areas could go. From that we created low-fidelity prototypes (wireframes) that we tested with stakeholders and website users to make sure we were addressing both groups needs.
Design and development followed and the website was given a modern look and feel to be inline with DrinkAware’s new brand guidelines.
The result is a website that is 100% focussed on the user, makes it easy for them to get the facts on alcohol and its effects, and is simple and intuitive for DrinkAware staff to upload content to. As with all websites design is an ongoing process and we look forward to adding more functionality to the site, particularly the drinks’ calculator later this year. Visit Drinkaware.ie to see the site.