Introducing the 100% electric CUPRA Born in all its three-dimensional glory.

Unrivalled, dynamic sustainability combined with innovation and class leading style. Meet the first fully electric car from CUPRA. The all-new CUPRA Born is the perfect match between electrification and performance. 

“This new model is proof that electric cars can set pulses racing, with an impressive all-electric range of more than 500km it is a real game-changing car for the CUPRA brand. It’s environmentally conscious but at the same time dynamic and exciting.”

Niall Phillips, Managing Director, CUPRA Ireland

Our campaign for CUPRA utilized 3D outdoor advertising to really make an impact. After all, shouldn’t the technology promoting Born be as innovative as that inside the car? With the DOOH campaign, commuters could see the fully-electric CUPRA Born realised in three dimensions. 

This is just the start of CUPRA’s electrification journey, visit to learn more.