Liffey Valley – Retail Reimagined

For almost a decade, Owens DDB has been the dedicated creative agency for Liffey Valley, playing a pivotal role in redefining it as not just a shopping centre but an experience destination. With over 80 stores, 20 restaurants, and a 14-screen cinema, our strategic brand positioning emphasises Liffey Valley as a place for memorable experiences, seamlessly blending retail, dining, and entertainment.

To date, our social strategy has achieved a 378% increase in overall social media engagement, with the brand’s Instagram following growing by 115%. Within the first year, Liffey Valley ranked first among shopping centres in social reach and engagement, while the brand’s social media reach expanded exponentially, from an average of 2.2 million in 2021 to an incredible 9.3 million in 2024. These statistics underscore not just the success of our campaigns but the vibrant community that we’ve helped build around Liffey Valley.