Pause. Breathe. Focus.

The Irish Times partnered with the app Headspace to drive digital subscriptions. The proposition for the campaign was straightforward – We nourish your mind. Headspace strengthens it. 

From a creative perspective we wanted to convey that sense of calm that Headspace brings and mirrored by the ability of The Irish Times to nourish your mind through different views and opinions. The campaign proved highly effective exceeding the subscription targets The Irish Times had set.