Friends First has over 180 years experience in managing Irish customers’ investments plans. 2017 saw a high watermark for the performance of their wide range of funds and we were approached to help drive awareness for the brand in this sector.
With a number of funds ranking number 1 in their field it was tempting to do a straight campaign purely about performance.
However, what emerged was that the key to this success had been careful management of the funds over a long period of time. It’s in that truth that we found a parallel: Like friendships, the most rewarding investments grow over time.
Hence we find ourselves in a pub watching two friends whiling away a quiet afternoon, content in each other’s company, punctuated only by an errant text message which provokes gales of laughter.