The Covid Compendium

The Covid Compendium

This fascinating compendium, curated by The World Federation of Advertisers and shared locally by the Association of Advertisers in Ireland, shows the variety of approaches that Global marketers and brands are implementing in response to the current Covid-19 pandemic.

Focusing on the 6 Ps of marketing (People, Promotion, Product, Price, Place and Partners) it features innovative and proactive examples of campaigns and initiatives from leading brands such as IKEA, McDonalds, Dove and Trip Advisor to name just a few.

See the full compendium here

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