Articles by John Gildea:

The customer is always right.

There is an old adage that ‘the customer is always right’. It’s a phrase that has been widely attributed to successful retailers Harry Gordon Selfridge, John Wanamaker and Marshall Field. As brands have evolved during the internet age the customer is now also a lot more powerful. Direct access to the brand via social platforms, […]

SEAT Ireland asks new car customers, “What are you waiting for?”

The second busiest time of year for the Irish car industry is right around the corner. 182 licence plates will hit our streets from July the 1st and SEAT Ireland are well prepared.  With a full through the line marketing and advertising campaign featuring TV, Radio, Print, Point of Sale, Digital Display and Social going live […]

ICAD-nominated VW radio commercial

There’s more space than you might expect in Volkswagen’s 182 range of family cars. Take a listen to our ICAD-nominated radio commercial to find out just how many family members can fit in one car…